![]() ![]() As fitness enthusiasts, we know that success in the gym is more than the physical changes. Check that they’re happy with their trainer, their program, that they’re comfortable with every area of the gym, and know how to sign up for classes etc. While your new member is still motivated and coming in regularly, it is a great time to start making personalized contact - before any bad habits or traits set in too strong. 2) Make sure your members have all the tools they need to succeed An in-person orientation of your facilities will help to solidify the commitment that your New Year’s resolutioner has made to you and your gym. You could encourage this wage-saver by teaming it up with a promotional deal such as a reduced joining fee or incorporating a holiday season promotion. Online signups are an effective way of managing the influx of New Year’s resolutions, made possible with the right gym software. If you find your foyer full of enthusiastic New Year’s resolutioners, you can have a tablet available for your new members to fill out, streamlining the manual process of the signups. Follow these simple strategies that will help you keep your New Year’s resolutionists motivated, engaged, and in love with your gym. Member retention is extra important with your new year influx. This loss of motivation and engagement leads to non-visitation, non-renewals and even cancellations, directly affecting your bottom line. As the months go on, the crowd starts to wear thin and the idea of fulfilling this resolution becomes somewhat of an embarrassed laugh among friends and strangers alike. It is those habits that, in the end, will ultimately define success.Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s resolution. Discipline develops confidence and patience.ĭiscipline builds consistency and consistency yields habits. Motivation in and of itself typically fails to build other qualities necessary for advancement, but discipline does. There is another clear line defining the difference between motivation and discipline. You can thank motivation for the first three weeks or so of your successful gym attendance, but after that you need to credit discipline. Discipline means repetitive – and sometimes boring – action. The keys to discipline are practice and consistency. ![]() ![]() ![]() Another way to think of it is having the ability, not necessarily the desire, to do what you need to when you least want to.įailure to get up when the alarm rings, the inability to walk away from a late night of partying before game day or eating a doughnut when you have committed to no processed sugar are all failures of discipline - not motivation. Discipline, as I define it, is the ability to do what is necessary for success when it is hardest to do so. If motivation won’t help you reach your goals, what will? In other words, don’t totally discount the value of motivation, but don’t count on it to last long either because it won’t. Motivation helps with short-term objectives, but is virtually useless for objectives that require a greater length of time to accomplish. When people buy gym memberships, they have the best of intentions in mind, but the commitments are made in a charged emotional state. If someone attempting to get in shape is reliant upon this reaction to propel them towards working out, they are almost sure to burn out, just like with a resolution. Think of it this way: No one can laugh or cry indefinitely, and that is exactly how we know that motivation will fail.Įmotion is a chemical release yielding a physiological response. But since motivation is based on emotion, it can’t last long. For some, a New Year’s resolution can serve as a motivator. Motivation is driven by emotion and that can be positive, as long as it is used for a short-term objective. But when there is no immediate objective or goal in site, getting up that early is much harder. Personally, I have no issues getting up on a cold and dark morning to train when a competition is drawing near. It took me years of experience and research to figure out why, but I believe she was right. Years back, when I was at the Olympic Training Center in Colorado Springs, Colorado, one of the sports psychologists told me that motivation is a lie. ![]()
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